Newsflash

Cigarette companies aren't trying as hard as they can to put themselves out of business.

In other news, water has been found to be wet and it's hard to see in the dark.

The two points that the article makes are not surprising. First, if you win a lawsuit against a company and force them to advertise against themselves, expect them to do exactly what they have to do and nothing more. Second, if you're going to come up with a standard and a test for that standard, expect the manufacturers to design their products to pass your test, not to altruistically "improve" their product.

Did anyone expect tobacco companies to just throw up their hands and say, "Well, we had a good run but for the good of society we're throwing in the towel."

File under: Nanny State